2018高级会计师《职称英语》基础班：阅读判断4

1.The word brand is a comprehensive term that encompassother narrower terms. A brand is a name, term, symbol, and/or special designthat is intended to identify the goods or services of one seller or group ofsellers. A brand differentiates one seller’s products from those ofcompetitors. A brand name consists of words, letters and/or numbers that can bevocalized. A brand mark is the part of the brand that appears in the form of asymbol, design, or distinctive coloring or lettering. It is recognized by sightbut may not be expressed when a person pronounces the brand name.

2.A Trademark is a brand that is given legal protectionbecause, under the law, it has been appropriated by one seller. Thus trademarkis essentially a legal term. All trademarks are brands and thus include thewords, letters, or numbers that can be pronounced. They may also include a pictorial design. Some peopleerroneously believe that the trademark is only the pictorial part of the brand.

3.One major method of classifying brands is on the basisof who owns them-producers or middlemen. Sunbeam, Florsheim, Spalding(athleticproducts), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco,Crafetsman, and Penncrest are middlemen’s brands.

4.The terms national and private have been used todescribe producer and middleman brand ownership, respectively. However,marketing people prefer the producer—middleman terminology. To say that thebrand of poultry ['pəʊltrɪ] feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s orSears are private brands, stretches the meaning of the terms national andprivate.

Q1. “Brand” is a general term which covers narrowerterms such as “brand name”,“brand mark” and“trademark”.

A. Right B.Wrong C. Not mentioned

【题意】品牌是一个通用的术语，它涵盖了品牌名称、品牌标志及商标等狭义概念。

【出处】原文第一段

The word brand is a comprehensive term thatencompass other narrower terms. A brand is a name, term, symbol, and/or specialdesign that is intended to …..

【判断】据划线部分来看，题目与文意相符。

P1. A brand name consists of words… A brand mark is thepart of the brand that appears …

P2. A trademark is a brand that is given legalprotection…

【答案】A

Q2.A brand name isintended to impress customers with an attractive and original design while a brand mark is intended to do so with a peculiarsound.

A. Right B.Wrong C. Not mentioned

【题意】一个品牌的名称是通过其吸引力和原始设计使顾客印象深刻，而商标是通过特殊的发音来实现的。

【出处】原文第一段

brand name consists of words, letters and/ornumbers that can be vocalized. A brand mark is the part of the brand thatappears in the form of a symbol, design, or distinctive coloring or lettering.

【判断】翻译：品牌的名称是由可以发音的单词、数字组成的。品牌图案以符号、设计或独特的颜色和字母书写的形式呈现。

【题意】“一个品牌的名称是通过其吸引力和原始设计使顾客印象深刻，而商标是通过特殊的发音来实现的”与原文正好相反。

【答案】B

Q3.Trademark are protected bylaw while brand names are not.

A. Right B.Wrong C. Not mentioned

【题意】商标是受法律保护的，但是品牌名称不受保护。

【出处】原文第二段

Trademark is a brand that is given legalprotection because, under thelaw, it has been appropriated by one seller. Thus trademark is essentially alegal term. All trademarks are brands and thus includethe words, letters, or numbers that can be pronounced.

【判断】翻译：商标是被给予法律保护的品牌。所有的商标都是品牌，因此包括可以发音的单词、字母和数字。

【判断】题目中品牌名称在第一段的解释与划线处是一致的，所以商标也包含品牌名称，应该受法律保护。题意后半句与原文相反。

【答案】B

Q4.Some people identify the brandmark with the trademark.

A. Right B.Wrong C. Not mentioned

【题意】一些人认为品牌标志与商标是一样的。

【出处】原文第二段

They may also include a pictorial design. Some people erroneously believe that the trademark is onlythe pictorial part of the brand.

【判断】一些人错误的认为商标只是品牌图案部分。题意与原文的意思是一致的。

【答案】A

Q5.Among various methods of classifying brands, the onebased on ownership is widely accepted.

A. Right B.Wrong C. Not mentioned

【题意】在区分品牌的众多方法中，基于所有权的方法被广泛接受。

【出处】原文第三段

One major method of classifying brands is onthe basis of who owns them-producers ormiddlemen.

【判断】依据标注部分及下文列举的分类结果可以被推断出，这个主要方法是被广泛接受的。

【答案】A

Q6.Penncrest is nationalbrand.

A. Right B.Wrong C. Not mentioned

【题意】Penncrest是国有品牌。

【出处】原文第三段

Sunbeam, Florsheim, Spalding(athletic products), andSara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Crafetsman,and Penncrest are middlemen’s brands.

【出处】原文第四段

The terms national and private have been usedto describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer—middlemanterminology.

【判断】第四段的内容可以看出中间商的品牌是私有，而Penncrest是中间商的品牌，所有该品牌是私有的。题意与原文相反。

【答案】B

Q7.When classifying brands,marketing people tend to employ the categories of “producer—owned” and“middleman—owned”.

A. Right B.Wrong C. Not mentioned

【题意】区分品牌时，营销人员倾向于使用生产商所有和中间商所有的类别来区分。

【出处】原文第四段

The terms national and private have been used todescribe producer and middleman brand ownership, respectively. However, marketing people prefer the producer—middlemanterminology.

【题意】区分品牌时，营销人员倾向于使用生产商所有和中间商所有的类别来区分。

【判断】然而营销人员更喜欢生产商—中间商的术语。题意与文意相符。

【答案】A

高级会计职称英语备考一定要注重知识点学习，有坚实的基础才能更好地进行以后的学习!