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2021考研规划建议:
二、大作文:
1、2011 年真题:社会热点类:经济
Directions:
Write an essay based on the following chart. In your writing, you should
- interpret the chart and
- give your comments.
You should write at least 150 words.
Write your essay on ANSWER SHEET 2. (15 points)
2008、2009 年国内轿车市场部分品牌市场份额示意图
(从左至右:国产品牌、日系品牌、美系品牌)
What is shown in the column chart above indicates that dramatic changes have taken place in the market shares of certain brands in the domestic car market from 2008 to 2009. During that period, there was a marked jump of 8% from 25% to 33% in the market shares of Chinese brands, while that of Japanese brands declined significantly, by 10% from 35% to 25%. At the same time, the percentage of American brands remained steady.
There are at least two fundamental causes accounting for these changes. On the one hand, advancements in science and technology have offered a technical foundation for the rapid development of the Chinese automobile industry by providing material basis and technical means. Meanwhile, it’s not difficult to notice that these days national automobile companies in mounting numbers have turned to price promotions to boost sales. On the other hand, the dishonest words and behaviors of Japanese automobile corporations such as Toyota in recent years have cheapened their image and finally ruined their reputation.
To sum up, brands are intangible treasure. They amount to a product’s or a company’s reputation. Obviously, if the Chinese automobile industry wants to make continuous profits, what it needs is to try promotions that will reinforce Chinese brands’ images. (208 words)
2、2013 年真题:教育文化:教育
Directions:
Write an essay based on the following chart in your writing, you should
- interpret the chart ,and
- give your comments.
You should write about 150 words.
